Keeping your production schedule full is difficult, and every hour unfilled is lost time. Lost Revenue. Treatments planned during consultation but never completed not only reduce successful patient outcomes but are also lost production opportunities for your endodontic practice. Increasing your patient acceptance ratio, the percentage of planned treatments that are actually completed, not only improves your patient outcomes but are also opportunities for keeping your production schedule more full — and your endodontic practice more prosperous.
So why do patients not complete some treatments that have been planned?
Sometimes it is because the patient doesn’t perceive urgency, either because of a lack of understanding of the condition or lack of symptoms. Another common reason is unfamiliarity with the treatment process, especially for patients with dental anxiety. Patient concern over the cost of the treatment and how to pay for it is also a prevalent reason for avoidance and delay.
So what more can you do?
Most patients don’t work in the dental profession. Be conscious of the language you use when counseling patients. Use analogies patients can relate to. Support and encourage your staff to make time spent with patients a priority. Cultivate a practice-wide attitude of patient respect and emotional care, speaking plainly without technical jargon to avoid patient sensitivity to being treated condescendingly. Encourage your staff to take the necessary time and use creativity when working through patient financial concerns, helping them envision the healthy future that will result from their investment.
It’s important to understand your staff is an extension of you. Develop their skills in alleviating patient concerns and helping patients imagine healthy, successful outcomes. Train them to be knowledgeable in treatment procedures, risks, side effects, and the reasons they are important for the patient’s health so they can support your diagnosis and urgency for treatment. Your staff must be able to clearly and accurately describe treatment in a calming and caring tone that emphasizes positive patient outcomes. Cohesive knowledge among staff members creates a comfortable and confident environment for patients to receive care, and increases staff poise and morale.
Then follow up with patients. Proactively reaching out to patients with treatments planned but not completed helps the patient understand the importance of the treatments and that your practice cares. It tells them that your endodontic practice is reliable and professional, increasing confidence in the care you provide.
Use gaps in your schedule as an opportunity to follow up with patients with unscheduled planned treatments. Tell your patients you care and invite them to come in during appropriate schedule gaps.
Every empty hour on your schedule that’s filled with unscheduled patient treatments is another hour of more patient care. Better patient outcomes. More production to help your endodontic practice thrive.