Is your Endodontic Practice Website Working for You?

Is Your Endodontic Practice Website Working for You?

If your endodontic practice is still using your website as merely a digital business card or brochure, then your practice is missing out.

A modern website is capable of far more than being a passive placeholder on the web. Instead, using the right tools, a website can help bring in referrals, increase patient satisfaction and increase revenue for your practice all while saving time and money in the process.

It all starts with good, responsive design.

Why you should be using responsive design

While adding interactive features can help you stand out in a crowd and ultimately helps generate revenue and referrals, building a website that works for you and your patients starts with a good design that puts user needs first. In today’s day and age, that means a site that is responsive and easily works on all devices.

There was a time not so long ago that many businesses often had two versions of their site. There was one version for mobile usage and a second one meant primarily for use on larger screens such as desktops. Yet, while that setup meant users could easily interact with the information regardless of screen size, it also meant that there were two sites to maintain and keep updated. While that may not seem like a big deal, the time and costs of maintaining a mobile and desktop version of your online presence easily added up, taking time and money away from performing essential tasks.

Maintaining separate mobile and desktop version instead of a single, responsive design also meant potentially losing out traffic for the fastest growing segment of web users: those who will experience your site using a mobile device.

In just the past few years, the explosion of mobile devices has changed the way most people interact with a webpage. In 2016, mobile use surpassed desktop use for the first time. As of June 2019 according to internet monitoring firm StatCounter, over 50 percent of all site visits came from mobile.

Endodontics Mobile Website Responsive Design

Endodontics Mobile Website Responsive Design

With so many users — and potential patients — using mobile devices, it is now more important than ever to focus on a streamlined, responsive experience that allows users to navigate your site and features regardless of screen size. On smaller screens, that means text that is easily seen and does not require horizontal scrolling to be read. It also means finger-friendly buttons that are sized to be easily pushed on touch screens. On larger designs, it means designing so that the page looks good even in higher resolution. For all screen sizes, responsive design means offering up the same content in a way that is optimized for various screen-size use.

Of course, all good web design comes at a cost. Yet, transitioning to a responsive design does not have to be painful. DentalEMR partners with WebBlox, a full-service web design and marketing agency that helps build responsive sites for endodontic practices that can easily be optimized with features that work for you and fit your budget.

It is also an investment that is likely to pay off and give you an edge over your competition.

With the move to heavier mobile usage, responsive design is now Google’s preferred mobile SEO implementation, meaning that moving to responsive design can help get your website seen in search results. Added to the lower costs of maintenance and the ability to provide a feature-rich service on all devices, transitioning to a responsive design will pay dividends in saved time, cost and increased traffic that will benefit your practice and help make it grow.

Making features work for your practice

Responsive design is an important way to build a mobile-friendly user experience that drives traffic to your site. Yet, what will win over referring dentists and patients is a feature-rich site and help them get things done simply, efficiently in a secure web-based platform. That is where DentalEMR can help your practice shine, making it simple to streamline referrals, provide patient paperwork and get patients into your office on a timely basis.

Endodontic Website Design

Endodontic Website Design by DentalEMR

Yet, it all starts with something that is so simple yet often overlooked. In order to get new patients into your office, they have to be able to find you first.

Contact Information

If you have ever visited a website only to go searching for an office’s location or contact information, you know how frustrating it can be. Yet for potential patients and referring dentists, the inability to readily find your physical location or phone number could potentially be a deal breaker that could cost you thousands a year in lost income.

Thankfully, the solution to this is simple. Feature your contact information prominently on the site, easily accessible and not hidden behind any log-ins or walls. It is also good practice to make it as simple as possible for your patients to reach your physical location. Consider a photo of the front of your building for easy recognition, the use of Google Maps for customized directions from their location and a section to include important details for their arrival such as parking information and any access information they need to know.

In short, the easier it is for patients to find you, the more likely they are to follow through, book an appointment and show up, meaning more patients and ultimately more revenue for you.

New Patient Paperwork- Online and Done

Shuffling pre-appointment paperwork can be a hassle. It can also cost you time and money. With even 15 minutes of paperwork time lost on 3 patients a day, that amounts to 15 hours of lost time per month which can easily equate to $18,000 of lost revenue a year for your practice. For the patients, it also amounts to more lengthy appointment times and pre-appointment anxiety.

For DentalEMR users, however, the solution is simple. Using DentalEMR’s electronic registration, your patients can use your website to fill out the forms before they arrive and in the comfort of their home, making check-in on appointment day simpler and freeing up time for all involved.

Referral Portal

Referrals are essential for a successful endodontic practice. That is why having a streamlined and simple referral portal can help build and improve relationships with existing dentists.

With DentalEMR, communication with the referring dentist is simple right from your webpage. The referrer can simply submit a patient’s information along with x-rays, providing the endodontist with all the information needed to provide for the patient’s care. Then, after the appointment is over, the endodontist can provide information about treatment back to the referring dentist, providing an easy flow of information that eliminates the need for time-consuming email exchanges.

The result is less time wasted and more referrals, easily amounting to $12,000 a year with just one new referral each month. If 5 new patients make appointments each month, that quickly grows to $60,000 simply by putting your website to work for you.

Key Takeaways

Building a successful endodontic practice is hard enough. Don’t lose out on important revenue by having an outdated website. In 2019 and beyond, it is no longer enough to have a static ‘business card’ on the web for your endodontic practice. Investing in a modern, responsive website that works for you will easily pay back dividends in increased revenue, more referrals and less wasted time.

Who’s your customer?

In order to compete in today’s healthcare market, dentists running private practices need to also think of their practice as a business, know the channels through which their business communicates with and reaches paying customers, then cultivate those channels.

Endodontics is a Referral Business

For specialists like endodontists, the vast majority of patients are referred to them by general dentists, who in effect act as their ‘sales agents’. However, unlike a typical sales agent, general dentists are not generally paid a monetary fee for referring patients. Instead, general dentists are ‘paid’ with the currency of service, care, and trust. Both the service provided directly to them as well as in the care provided to their patients. They need to trust their patients will be provided the utmost care, compassion, attention, and thoughtful followup.

Benefits and Costs of Referring

The value of service is the difference between benefits and costs. For a general dentist, the benefits of referring to an endodontist may be better equipment, additional chair capacity, or specialized skills. Benefits of referring to a particular endodontist over others may include the extra time and attention patients are given by the endodontist throughout their visits, their track record of successful treatment outcomes — both physical and emotional, their consistent and outstanding reliability in following up with patients after treatment, their ability to cultivate positive patient perceptions and online reputations, the particular ease experienced when coordinating treatments with them, the extra visibility they provide into patient status, and the ease experienced in communicating with them when needed. The costs considered when referring to an endodontist may include costs of disruption, risks of poor patient outcomes, risks of poor patient perceptions, lack of visibility into patient status, difficulties coordinating treatments and communicating with them when needed, and others.

General Dentists are Customers

To win in a competitive market , it’s important for endodontists to increase the value of their service to general dentists and their patients. Deliver more benefits and satisfaction at lower cost to general dentists. Provide the most comprehensive physical and emotional care and attention to patients throughout their office visit and after. To do so begins with a clear ‘customer orientation’ that guides the behaviors of every member of an endodontic clinic’s staff in how to provide excellent customer service both to general dentists and to the general dentist’s customers, their patients.

Your endodontic clinic practices both medicine and business. Orient your customer service to your referring general dentists. The better your endodontic practice works with your general dentists, the more everyone wins, including, most importantly, the patients you share.

Consider the cloud before purchasing endodontic practice management software

Cloud software has mostly replaced in-office servers, and for good reason. Cloud software eliminates a whole spectrum of hidden costs and risks associated with owning your own server. And while many assume the cloud is less secure than a server protected by their own lock and key, they forget that a server on an office network connected to an Internet connection is also on the cloud! Not only are the security measures used by professional cloud providers far superior to those available to a typical small business, specialized cloud providers also add strict compliance controls for standards like HIPAA. When purchasing or upgrading your endodontic practice management software, consider:

Would I rather:

  1. Pay for endodontic practice management software server and client licenses, pay for server management software, pay for server and backup hardware, pay for backup power equipment, pay for HIPAA-qualified IT consultants and services to monitor and maintain my servers, pay for server software license upgrades every few years, pay to upgrade my server hardware every few years, pay for all this again when opening a new location, and manage a variety of byzantine HIPAA server security procedures myself– and all the while hope the server in my office will not be stolen, damaged, improperly handled, or crash — or
  2. Pay for a cloud-based endodontic practice management solution and leave the rest to the experts?

Merideth speaks a bit more about the benefits the cloud can provide practices in her latest video:

You are invited to speak directly with Merideth to learn about how the cloud and Dental EMR can benefit your unique practice.